WINS FIRST ACCESS SOCIAL MEDIA SCHOLARSHIP
Contact: Kevin Bayzath
Phone: (856) 988-1800
MOUNT LAUREL (Sept. 7) – Burlington County College student Alejandro Rojas of Delran is the recipient of the first ACCESS scholarship for social media excellence awarded by RE/MAX Connection Realtors.
The $2,500 scholarship – for use at BCC or a four-year college or university – was presented to Rojas by RE/MAX Connection CEO Christopher J. Brown in a ceremony here yesterday.
ACCESS stands for American Community College Education Social-media Scholarship and is a joint venture between the Burlington County College Foundation and RE/MAX Connection, the number one multi-office RE/MAX company in New Jersey in units sold for 2011.
Rojas and three classmates spent the months of June, July and August writing and posting on social media blogs for 20 Realtors (five Realtors per student) who work out of the RE/MAX Connection offices in Marlton, Mantua and Turnersville. All four students received college credits for the course, with their tuition being paid by RE/MAX Connection.
“I am pleased to present Alejandro with this scholarship,” said Brown, a former county freeholder who now serves in the New Jersey Assembly representing portions of Burlington, Camden and Atlantic counties. He also sits on the Assembly’s Higher Education committee. “His work was quite impressive and shows the value of cooperative education programs between community colleges and small businesses.
“When I developed the ACCESS concept, I saw it as a potential blueprint for similar cooperative projects going forward,” Brown continued. “New Jersey’s community colleges – especially our own Burlington County College – provide great opportunities for all citizens to benefit as they offer significant cost advantages over both private and public four-year institutions, and maintain strong connections to their communities.”
The set of blogs written by Rojas attracted nearly 1,400 individual impressions, a number that was nearly three times higher than the second-place blogger. That translates to 1,400 potential real estate customers who viewed information about those particular Realtors in that three-month period.
“ACCESS is a creative and highly motivational internship model,” said Rebecca Corbin, executive director of the BCC Foundation. “We applaud Chris Brown for envisioning this project, and we look forward to seeing our students develop marketable skills and building a network of contacts that will help them in their chosen career fields.”
Burlington County College and RE/MAX Connection plan to schedule additional ACCESS classes – and award additional scholarships – in the upcoming spring 2013 and summer 2013 semesters. For more information, contact the BCC Career Services office at 856-222-9311, extension 2802 or firstname.lastname@example.org.
Two other South Jersey businesses assisted with the ACCESS program: VisionLine Media – a website design and development firm based in Collingswood – constructed, posted and hosted the blog sites; and Steve Royek and Associates – a Mount Laurel writing, media relations and marketing communications company – mentored the students and provided editing and proofreading services.
RE/MAX Connection – Marlton is located at 1000 Lincoln Drive East, Suite Two, Marlton, NJ 08053. Phone: (856) 988-1800. Fax: (856) 988-8020. RE/MAX Connection – Mantua is located at 140 Bridgeton Pike, Mantua, NJ 08051. Phone: (856) 415-1210. Fax: (856) 415-1291. RE/MAX Connection – Turnersville is at 5701 Route 42, Turnersville, NJ 08012. Phone: 856-228-7990. Fax: 856-228-4433. All three offices are on the web at www.goconnectionnj.com.
Burlington County College, a comprehensive community college, provides all individuals access to affordable and quality education. BCC has campuses in Pemberton and Mount Laurel, centers in Mount Holly and Willingboro, satellite centers in high schools throughout Burlington County, as well as a presence at Joint Base McGuire-Dix-Lakehurst and in Burlington City. For more information, please call (609) 894-9311 or (856) 222-9311, or visit www.bcc.edu.
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